March 31 – April 1 2017 San Francisco, CA


Why Attend


Engage your customers on a path to Mastery

At Game Thinking Live, you'll join a worldwide community of Game Thinkers who are turning promising ideas into successful products, games and services. Learn how to sustain deep engagement using our proven, step-by-step system to rapidly refine your idea. Get expert coaching on your project from VIPs in game design, systems thinking, product management, and Lean UX.


save months of time - INNOVATE FASTER & SMARTER

Learn proven, actionable techniques that 10X your path to product/market fit


Empower your team to create and run faster, smarter MVP experiments

Save months of wasted time & effort building the wrong product or feature

Connect with Game Thinking innovators and leaders worldwide


Game Thinking is a powerful blend of game design, systems thinking, agile/lean practices, and design thinking.

Based on the practices of breakthrough innovations like Rock Band, eBay, The Sims, Ultima Online, and Covet Fashion, Game Thinking empowers you and your team with a proven system for bringing deeply compelling ideas to life. At this high-impact workshop, you’ll get a blueprint for building products customers return to, again and again. You'll meet the people launching successful products and businesses with Game Thinking, and get the hands-on training and support you need to level-up your product design.

Your Host: Amy Jo Kim


Amy Jo Kim is a world-renowned social game designer, community architect & startup coach who's helped thousands of entrepreneurs innovate faster and smarter. Her design credits include Rock Band, The Sims, eBay, Netflix, Cover Fashion, Indiegogo,, Ultima Online, Happify, Pley and numerous startups.

Named by Fortune as one of the top 10 influential women in games, Amy Jo pioneered the idea of applying game design to digital services, and is known for her 2000 book, Community Building on the Web, and her 2012 TEDx talk, Collaboration & Community-Building. She has a Ph.D. in Behavioral Neuroscience from the University of Washington and is adjunct Game Design professor at the USC School of Cinematic Arts


VIPs, Coaches & Mentors

Raph Koster

Author “A Theory of Fun” 

cindy au

Fmr. VP Community, Kickstarter

Erin Hoffman-John

CEO, Sense of Wonder


Steve Hoffman 

CEO, Founders Space


Laura klEIn

Author, ’Build Better Products’.


Dan Cook

Co-founder, Spry Fox Games


Margaret Wallace

Founder and CEO of Playmatics, a games studio building highly engaging multi-platform games.


Mike Sellers

Virtual worlds pioneer,
AI expert, Game Design professor at Indiana University.


Dan Olsen

Hands-on expert in Lean UX & Product Management, author of ‘The Lean Product Playbook’.


Robin  Allenson



Ashita Achetung

CEO, Tonga 


jaxton cheah

CEO, TalentIntelligence Singapore

Candis Best

CEO, Learningateway


Vinayek Jogelkar

co-founder, Synerzip


David Mullich

Instructor, Los Angeles Film School


Megan Mahdavi

CEO, Sunreach 


Robin Yang

Product Manager, CodeCombat 


Duff Gardner

CEO, Protocol M Ventures

What’s Included


Your ticket includes our 2-day training event with expert coaching before & after



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Game Thinking
prep course

Your ticket unlocks our introductory online course, with short videos & step-by-step templates that take you through the basics. You absorb the material at your own pace, and arrive at the event primed and ready to deepen your understanding and apply the techniques to your project.



Two-day live
training event

Day 1: learn the foundations
of Game Thinking through real-life Case Studies, and meet experts and innovators who are leading the way.

Day 2: apply the Game Thinking Toolkit to your project with our coaching and support, plus get feedback and advice from guest experts & peers.



Game Thinking academy

After the event, continue learning and stay in touch with the great people you met in the Game Thinking Academy — our curated learning community of experts & enthusiasts. We provide weekly updates & a monthly Q&A within a private supportive environment.




Choose Your Ticket 


Solo Ticket

For Innovators, Entrepreneurs
Designers, & Product Manager

Team Ticket

Level-up your team — get four tickets for the price of three!

Livestream Ticket

 Can't make it in person? Get on our livestream with coaches + Q&A


All attendees get our online prep course, followup support, and our entire Game Thinking toolkit. Whether you're in San Francisco - or logging in remotely - you will hear captivating case studies, get hands-on expert coaching, and mingle with fellow Game Thinkers and VIPs. Our interactive Livestream is staffed by trained coaches and drop-in VIPs who will answer your questions and help you level-up your project. Choose the option that works for you and join us!

Frequently Asked Questions

Who should attend Game Thinking Live?
Is it for me?

Decision-makers creating innovative games, apps, services & products
— this is for you. If you’re a startup CEO, game developer, UX pro, design leader, product manager, agile expert, or innovation executive, you’ll feel right at home.

Should I come alone, or bring my team?

Ideally, bring your team. We’re teaching techniques that optimize performance across your entire department or company. That said, we welcome solopreneurs, and anyone who wants to pickup product design and management skills. Everyone will have a great time & learn a lot.

How is the livestream different from being onsite?

The main difference is that we don't feed you (or smell you) if you're participating via livestream :-) Seriously, it's a great option if you can't travel to San Francisco for the event. You'll be meet people from around the world in our friendly, helpful Zoom Webinar rooms and event-specific Slack channels -- - all staffed by trained coaches who are there to help you get the most from your experience. Join us onsite to meet the luminaries face-to-face - but don't hesitate to signup for the livestream if you want to learn from wherever you are and be part of the worldwide Game Thinking community.

I’m excited! When can I book my hotel room?


We're 65% sold out of our room block so act quickly to grab a great rate and join us in San Francisco for all the festivities. 

What if I purchase a ticket, but can’t make it to the event?

Tickets aren’t refundable — but if you can’t make it to the LIVE event, you can attend another program:

  • A different LIVE event at a later time OR
  • Our 8-week Online Masterclass in May 2017, which requires no travel.  

Remember: ticket holders gets access to the online Game Thinking prep course, and the Game Thinking Academy curated private community. So if you’re thinking of attending – and you want to learn the tools and techniques of Game Thinking — go for it!

Are there options for my company to sponsor Game Thinking Live?

Game Thinking Live is a 2 day workshop that attracts a diverse range of attendees. Strategists, data scientists, designers, and more come to Game Thinking Live ready to invest in their professional education.

For any additional queries into sponsorship opportunities, please contact Sarah Shewey.


Marriott Waterfront

1800 Old Bayshore Highway
Burlingame California 94010 USA