March 31 – April 1 2017 San Francisco, CA


Why Attend


Engage your customers with a path to mastery

At Game Thinking Live, you'll join a worldwide community of Game Thinkers who are turning promising ideas into successful products, games and services. Learn how to sustain deep engagement with our proven, step-by-step system for rapidly refining innovative ideas. Get expert project coaching from VIPs in game design, systems thinking, Lean UX, & product management. Stop wondering if you're doing it right; join us and learn from the people who've actually shipped successful innovations.


Who is this for?


If you're serious about finding product/market fit and building your MVP faster & smarter, this is the most impactful training event you'll attend all year. We bundle this workshop with followup coaching and online support materials to super-charge your progress and set you up for success.



Perfect for teams creating an innovative new product or feature


Innovators, designers, & product managers who set product direction

Entrepreneurs & STARTUPS

Startup CEOs, CXOs & solopreneurs ready to super-charge their MVP

Intrapreneurs & INNOVATORS

Innovators at larger companies who want to drive better outcomes


save months of time with a proven system for building better products

Learn proven, actionable techniques that 10X your path to product/market fit


Empower your team to create and run faster, smarter MVP experiments

Save months of wasted time & effort building the wrong product or feature

Connect with Game Thinking innovators and leaders worldwide


Game Thinking is a powerful blend of game design, systems thinking, agile/lean practices, and design thinking.

Based on the practices of breakthrough innovations like Rock Band, eBay, The Sims, Ultima Online, and Covet Fashion, Game Thinking empowers you and your team with a proven system for bringing deeply compelling ideas to life. At this high-impact workshop, you’ll get a blueprint for building products customers return to, again and again. You'll meet the people launching successful products and businesses with Game Thinking, and get the hands-on training and support you need to level-up your product design.

Your Host & Curator

Amy Jo Kim is a world-renowned social game designer & startup coach who's helped thousands of entrepreneurs innovate faster and smarter. Her credits include Rock Band, The Sims, eBay, Netflix, Cover Fashion, Indiegogo,, Ultima Online, Happify, Pley and numerous startups.

Named by Fortune as a top 10 influencer in digital games, Amy Jo pioneered the idea of applying game design to digital services. She's known for her 2000 book, Community Building on the Web, and her TEDx talk, Collaboration & Community-Building. She has a Ph.D. in Behavioral Neuroscience from the University of Washington and is adjunct Game Design professor at the USC School of Cinematic Arts


Speakers & Mentors

Jeff Atwood

co-founder, Stack Overflow

Cindy Alvarez

Design Research Leader, Microsoft

Stephen Anderson



cindy au

Fmr. VP Community, Kickstarter

Buster Benson

Platform Lead, Slack


Dan Cook

Co-founder, Spry Fox Games


Erika Hall

author, Just Enough Research

Erin Hoffman-John

CEO, Sense of Wonder

Steve Hoffman

CEO, Founders Space


Jason Hreha

Product Leader, Walmart

karl Kapp

Professor, Bloomsburg University

Scott Kim

Game designer, Age of Learning


Laura klEIn

Author, ’Build Better Products’.

Raph Koster

Author “A Theory of Fun” 

Dan Olsen

author ‘Lean Product Playbook’.


Jeff Patton

Product Design Coach, JP & Assoc.


Mike Sellers

Game Design professor, Indiana U.

TONY Stubblevine

Founder & CEO,

Margaret Wallace

Founder and CEO of Playmatics

Casey winters

Growth advisor,  Greylock Partners


Entrepreneur Stories

Ashita AchUthan

CEO, Tonga 

Robin  Allenson



Candis Best

CEO, Learningateway

Vinayek Jogelkar

CEO, Synerzip

Megan Mahdavi

CEO, Sunreach 



Product Manager,Code Combat



Game Thinking Coaches



Founder & CEO,
TalentIntelligence Singapore


Protocol M Ventures


Delivery Manager, 
itMatters, Inc



Designer & startup coach,


Creative Director & Instructor,
New York Film Academy



Game Designer & Instructor,
Los Angeles Film School

What’s Included


Your ticket includes a 2-day workshop plus
our online prep coursefollowup coaching


We're invested in your success - and when it comes to getting results with Game Thinking, we know what actually works. That's why you get two immersive, powerful days of project-based learning & progress - packaged with prep materials beforehand to get you going, and followup coaching to answer your questions and keep your momentum up.


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Game Thinking
prep course

Your ticket unlocks our introductory online course, with short videos & step-by-step templates that take you through the basics. You absorb the material at your own pace, and arrive at the event primed and ready to deepen your understanding and apply the techniques to your project.



Two-day live
training event

Day 1: learn the foundations
of Game Thinking through real-life Case Studies, and meet experts and innovators who are leading the way.

Day 2: apply the Toolkit to your project with our coaching and support, plus get feedback and advice from guest experts & peers.



Game Thinking academy

After the event, continue learning and stay in touch with the great people you met in the Game Thinking Academy — our curated learning community of experts & enthusiasts. We provide weekly updates & a monthly Q&A within a private supportive environment.

Workshop Agenda

Day 1 March 31, 2017


Day 2 April 1, 2017 



VIP Office Hours

April 1-30

WeeklyOffice Hours with Mentors, Coaches & Lead Instructor
Accelerate your progress & deepen your learning at weekly Office Hours with VIP Mentors & Coaches. As you apply the Game Thinking system to your project, you can bring your questions & work-in-progress to these meetings, and connect with other Game Thinkers in our online learning community.





 Where innovators, entrepreneurs & product leaders learn a system for better, faster product design



Level-up your product team and get high-impact results. Bring 4 people for the price of 3! 



 Can't make it in person? Join us remotely for live case studies, expert coaching & interactive Q&A


NOTE: if you have a special code for this event, click the blue 'Enter Promotional Code' link just below

Choose the option that works for you and join us! All attendees get our online prep course, followup support, and our entire Game Thinking toolkit.  Our interactive Livestream is staffed by trained coaches and drop-in VIPs who will answer your questions and help you level-up your project.


Frequently Asked Questions

Who should attend Game Thinking Live?
Is it for me?

Decision-makers creating innovative games, apps, services & products
— this is for you. If you’re a startup CEO, game developer, UX pro, design leader, product manager, agile expert, or innovation executive, you’ll feel right at home.

Should I come alone, or bring my team?

Bring your team if you can - that will multiply the impact and acceleration you'll get from this design program. We’re sharing techniques that can optimize performance across your entire department or company.  That said, we welcome solopreneurs, product managers, design leaders, Lean & Agile practitioners. and anyone who wants to build a better, faster product with cutting-edge product design and management skills 

How is the livestream different from being onsite?

If you join us in Burlingame, you'll hear case studies, eat delicious food, get hands-on coaching, and enjoy an immersive community experience.  

If you join us on the livestream, we don't feed you (or smell you) :-) But seriously folks - if you can't travel to San Francisco, you can get the full-on workshop experience from anywhere in the world through the magic of Zoom Webinar rooms and event-specific Slack channels, staffed by trained coaches there to help you level-up your skills and get the most from your experience.


I’m excited! When can I book my hotel room?


We're 70% sold out of our room block so act quickly to grab a great rate and join us in San Francisco for all the festivities. 

What if I purchase a ticket, but can’t make it to the event?

Tickets are not refundable — but if you can’t make it to the event, you can attend another of our programs in the future - either:

  • another live workshop at a later time OR
  • our 8-week Online Masterclass in May 2017 (no travel required)

When you register, you immediately get access to our Game Thinking prep course AND Game Thinking Academy private learning community. If you’re ready to super-charge your product design skills - go for it!

Are there options for my company to sponsor Game Thinking Live?

Game Thinking Live is a 2 day workshop that attracts a diverse range of attendees. Strategists, data scientists, designers, and more come to Game Thinking Live ready to invest in their professional education.

For any additional queries into sponsorship opportunities, please contact Sarah Shewey.


Marriott Waterfront

1800 Old Bayshore Highway
Burlingame California 94010 USA